NPO Animal Shelter – YT Channel Video

As part of an effort to spruce up Animal Rescue Kansai‘s social presence, I updated the visuals on their YouTube channel, including new icon and banner assets as well as this Channel Introduction Video to quickly let viewers know the organization is about.

Additionally, we wanted to create a unified visual theme across their regularly-posted animal profile videos in a way that would be easy for non-technical users to implement (many of the videos are shot by the volunteers themselves on smartphones and edited on iPads). The solution was to create a series of “pre-baked” graphical elements that anyone could download as simple .mov files, and use in any editing software, simply placing custom text over the “empty” spaces.

You can see an example here at the beginning and ends of the video, as well as almost any other video on their YouTube channel.

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